The Telegraph features Riad Alkemia among top holiday squad destinations in Morocco

We’re absolutely thrilled to share some fantastic news: The Telegraph, one of the UK’s most prestigious newspapers, has selected us as the ideal riad for holiday squads in their comprehensive guide to the growing trend of group holidays, titled “How to embrace the ‘holiday squad’ travel trend”.

The Telegraph has identified a rapidly growing phenomenon: holiday squads – where multiple families or groups of friends choose to travel together. In our post-pandemic world, where quality time with loved ones has become a priority, Riad Alkemia has been recognised as one of Morocco’s premier group holiday destinations for this exciting new way of travelling.

In the section dedicated to us, aptly titled “The riad escape”, The Telegraph presents Riad Alkemia as the perfect solution for those seeking “something more exotic than France or Spain without having to fly too far with kids in tow.”

What’s particularly significant is how the article positions Riad Alkemia among Marrakech’s “posh private riads”, recognising us as “among the best”. This endorsement from such a respected publication confirms our position as a leader in luxury group accommodation in Morocco.

The Telegraph strategically positions Marrakech as an ideal destination for family group holidays:

• Proximity to the UK – “without having to fly too far with kids in tow”
• Accessible exotic experience – the perfect balance between adventure and practicality
• Group-focused accommodations – like Riad Alkemia, designed to comfortably host multiple families

Being featured in The Telegraph means reaching millions of British and international readers, solidifying our reputation as a premium destination for discerning travellers seeking authentic Moroccan experiences without compromising on comfort.

The holiday squad trend identified by The Telegraph represents an evolution in how we think about holidays. No longer simple getaways, but shared experiences that create lasting bonds and memories. Riad Alkemia, with its flexible spaces, personalised services, and authentic atmosphere, positions itself perfectly within this new landscape of collaborative luxury travel.

Being selected by The Telegraph among the best options for group holidays in Morocco represents an extraordinary recognition of the work I have done with Silvia to create something truly unique. Every detail of the riad, every service we offer, every experience we organise is designed precisely for moments like these: when loved ones come together to create unforgettable memories.

Thank you, The Telegraph, for recognising Riad Alkemia as a leader in the future of holiday squad travel. I continue working every day to live up to this trust.

Want to read the full article? Discover The Telegraph’s complete guide to holiday squad travel and see why Riad Alkemia was selected among Morocco’s finest destinations for group getaways.

Planning your own holiday squad adventure in Marrakech? Contact us to discover how Riad Alkemia, Morocco’s premier group holiday destination, can transform your group getaway into an unforgettable experience.